GAI Press.

KISLAB, Kookmin University

Prof. Hyunchul Ahn · Graduate School of Business IT, Kookmin University

HJITM researchers work with KISLAB, led by Prof. Hyunchul Ahn at Kookmin University, on generative AI user experience and corporate AI adoption — from framing and design through analysis and submission to international journals.

Ongoing joint research

• Generative AI errors and user distrust — expectation rigidity, cognitive shock, anger and dissatisfactionWith Hyeri Yang (KISLAB). Why do users get angry when AI is wrong? Rigid expectations amplify cognitive shock, which turns into anger more than dissatisfaction. In preparation for an international journal.Read the article →

Published together

• SCIEKey Success Factors for Organizational AI Project Success Kim, K., Ahn, H., & Jo, H. (2025). Key Success Factors for Organizational AI Project Success. Journal of Computer Information Systems. GAI Press article →DOI 10.1080/08874417.2025.2564440 ↗
• SSCI·SCIEExploring the Drivers and Outcomes of Generative AI Usage: The Role of Metacognition Lee, Y., Ahn, H., & Jo, H. (2025). Exploring the Drivers and Outcomes of Generative AI Usage: The Role of Metacognition. International Journal of Human–Computer Interaction. GAI Press article →DOI 10.1080/10447318.2025.2526592 ↗

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Department of Business Administration, Tech University of Korea

Prof. Jae Kwang Lee · Tech University of Korea · external advisor to HJITM

HJITM researchers have worked steadily with Prof. Jae Kwang Lee (Tech University of Korea; external advisor to HJITM) on digital platform user experience — a series of game-metaverse studies in international journals, now extending to pop-up store visitors and short-form content.

Ongoing joint research

• Experiential and geographical characteristics of pop-up stores and brand attitudeSurvey of 302 pop-up store visitors: in-store entertainment, learning and aesthetics, as well as the surrounding culture, architecture and transport access, shape brand attitude. In preparation for journal submission.
• Flow, interaction and subscription intention in short-form sketch comedyHow empathy, entertainment and conciseness lead to subscription intention through flow and interaction (342 users). In preparation for an international journal.

Published together

• SSCIA comprehensive analysis of presence, seamlessness, and player responses in metaverse gaming Jo, H., & Lee, J. K. (2024). A comprehensive analysis of presence, seamlessness, and player responses in metaverse gaming. Computers in Human Behavior, 159, 108345. DOI 10.1016/j.chb.2024.108345 ↗
• SSCI·SCIEComparative Analysis of User Experiences in Game Metaverses by Game Type, Gender, and Age Jo, H., & Lee, J. K. (2025). Comparative Analysis of User Experiences in Game Metaverses by Game Type, Gender, and Age. International Journal of Human–Computer Interaction. DOI 10.1080/10447318.2025.2536619 ↗

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CXLab., Kookmin University

Prof. Do-Hyung Park · Customer Experience Lab (CXLab.), Graduate School of Business IT, Kookmin University

HJITM researchers have worked with Prof. Do-Hyung Park, who leads the Customer Experience Lab (CXLab.) at Kookmin University, on how AI and robots shape people’s work and experiences — now extending to remote work and job satisfaction together with Prof. Bonggun Seo of Hannam University.

Ongoing joint research

• Telecommuting environment and job satisfaction — flexibility, concentration, interaction and efficiency (with Prof. Bonggun Seo, Hannam University)Survey of 201 remote workers: a supportive home-work environment raises flexibility, concentration and interaction but not efficiency directly; job satisfaction rests on efficiency and psychological comfort. Under review at an international journal.

Published together

• SSCIThe fear of being replaced by generative AI: An examination of influential factors among office workers Jo, H., & Park, D.-H. (2025). The fear of being replaced by generative AI: An examination of influential factors among office workers. Technological Forecasting and Social Change, 220, 124326. GAI Press article →DOI 10.1016/j.techfore.2025.124326 ↗
• SSCI·SCIEThe value of being human-like: how anthropomorphism and emotional expression drive social robot perceptions Jo, H., & Park, D.-H. (2026). The value of being human-like: how anthropomorphism and emotional expression drive social robot perceptions. Online Information Review. DOI 10.1108/OIR-12-2025-1070 ↗

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Division of Business Administration, Sungkonghoe University

Prof. Sangsun Park · Sungkonghoe University · HJITM board member

HJITM researchers work with Prof. Sangsun Park (HJITM board member) and Prof. Kihyun Ryu of Sungkonghoe University on primary care in member-owned healthcare cooperatives — where patients are also owners — and on why satisfaction and actual use diverge.

Ongoing joint research

• Satisfaction is not enough — service quality, member ownership and the use of member-owned primary care658 members of 13 healthcare cooperatives (PLS-SEM, fsQCA): staff service drives satisfaction but not use; care continuity and member ownership drive actual use. Under review at an international journal.

Published together

Our first joint paper is under review — it will be listed here once published.

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