AI chatbots recommend fake retail sites in up to 15% of conversations
Original headline: AI chatbots are recommending fake retail websites, study finds
A study evaluating Gemini, Perplexity and ChatGPT found that in as many as 15% of interactions the bots presented risky URLs that led to counterfeit retail websites. The finding suggests that shoppers relying on AI chatbots for product research may be exposed to fraudulent sites.
The risk of consumer fraud escalates, highlighting the need for greater trust safeguards and possible regulation of AI chatbots.
Research angleHow do risky URLs suggested by AI chatbots affect consumers' online purchase intentions? — Technology Acceptance Model (TAM)
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