OpenAI Introduces Business Profiles and AI Agents to ChatGPT for Direct Customer Interaction
Original headline: OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions
OpenAI is turning ChatGPT into a business platform. Through a new Business Hub, companies can claim a profile, add product data and monitor user interactions. Eligible U.S. e‑commerce providers can use “Business Agents” to answer customer questions directly inside ChatGPT.
The feature gives companies a new channel to engage customers directly within ChatGPT, expanding marketing and sales opportunities.
Research angleHow does the adoption of AI Business Agents by firms affect customer satisfaction? — Technology Acceptance Model (TAM)
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