Google Updates Privacy Policy to Allow Targeted Ads via AI Search and Gemini Data
Original headline: Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads
Google has revised its privacy policy to state that when users enable personalized AI features in Search or Gemini, the company may access data from other Google services the user uses. This data can then be used to deliver targeted advertisements based on the user's activity across Google services.
The ability to use AI-driven data for targeted ads raises significant concerns about user privacy and data transparency.
Research angleHow does AI-powered search personalization affect users' intentions to protect personal information? — Protection Motivation Theory
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