OpenAI launches business profiles to make ChatGPT more like a consumer search engine
Original headline: OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI has introduced business profiles as a new feature. The addition aims to turn ChatGPT into a more robust consumer discovery engine and lets businesses provide information to the model.
The feature enables companies to surface their information in ChatGPT, creating a new channel for digital marketing and customer outreach.
Research angleHow does the introduction of business profiles affect firms' efficiency in online customer discovery? — Diffusion of Innovations theory
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